Are you trying to get your small business off the ground? Then it’s the perfect time to think about developing a brand identity for your business. Strong brand identities are the foundation of effective brands. In the end, an effective brand is what actually sells your products. Brand identity makes a product more recognizable and differentiates your business from competitors.
The elements of brand identity
Since properly developed and well-designed brand identity elements can bring your business numerous benefits, its creation is something that you should think about from the start. However, before diving into creation mode, you should think through several important things.
First, how do you want potential customers to perceive you? What message do you want to send, and who is your target audience? After answering these questions, you should carefully choose colours, shapes, and fonts for brand identity design. When the design is eye-catching, it’s easier for consumers to remember it and to find your products in a crowded marketplace.
The right combination of colours, fonts, and shapes spreads a message about the core values of your business. This is important in keeping your existing customers and attracting new ones. If you do not design your business’ identity properly, you risk sending out the wrong message. You could end up attracting the wrong kind of customer, which your business is not intended to support.
There creation and design of your brand identity can seem like a complex process, but it doesn’t need to be. There are a few simple but effective rules on how to design the key elements. These vary depending on the industry you operate your business in. To help you succeed you check out the infographic below which was created by our friends at Custom Labels. You will find out useful tips on how to properly craft the brand identity that will suit your business best.