Infographic: The Click To Call Opportunity

The internet is often seen as a challenge to traditional means of communication. Everything can be booked online these days, so much so that people think the phone has become obsolete. This infographic from our friends at M2 On Hold offers a counterargument for the simple phone. It takes you through how the advent of click-to-call has made the phone call more popular than it’s been in a long time.

What is Click To Call anyway?

Click to call appears in search results on Google and with one click of a button a person can call your company. Not everything is easier to do online and sometimes people just find it quicker to phone and get an answer or accomplish a goal. It is a well-known fact that often people prefer talking to a real person. This could, for example, be because there is insufficient information on the website.

There could be other, industry-related reasons why people prefer talking to another human. Local services are a prime example of this. Consider that you’re looking to book a house cleaning service. Many companies now have an online booking platform, but you will often need to add additional information about what you need to be cleaned.

You may even have to get in touch to give them additional details such as how they will gain entry to your home, or ask them how long the cleaning will take. It would be difficult to do all of this online and get an instant answer.

If you do run a company that receives a lot of calls, ensure that you deal with them efficiently. Remember that 74% of people are likely to choose another business if they have a negative phone experience. Create a special experience for the caller so they’ll feel comfortable doing business with you.

Remember that they’re likely trusting you with credit card details and personal information. It is, therefore, important that you build a rapport with them. Find out more in the infographic.