Don’t worry, we’ve all been there. You design a great website and then focus on promoting your product or something else and before you know it your website looks dated. After all, having a website is not the hard part, getting a constant flow of visitors to it is. Whilst there are a number of easy ways to increase visitors to your website, you need to make sure that they are greeted with the best your brand has to offer. Doing this doesn’t require a lot of time and you should start by focusing on these 5 ways.
Define yourself quickly
Ask some friends who don’t know what your business is about to log on to your website. Give them a few seconds and then ask them to explain what they think your business or products are all about. If they seem unsure or are wrong then the main and landing pages need to be better designed to show what your business is about. Take the Danish Shipowners’ Association website, within the time the brief video is shown, you know what they offer. For something even simpler to improve your website design, check out Jurgen Hassler’s offering. Need I say more?
Clean is better
Whilst the ’80s might have been known for uncontrollable colour and the ’90s for the popularity of black, current times can be defined by one word, minimalist. Less is indeed more, and if you do not want to frighten or confuse your visitors with too much going on, keep a clean, organised structure. Have a look at the aptly named Uglytub website. There is so much text, together with a flashing line and low-quality images compressed into one page, visitors are easily put off. Bundy Bundy, an Austrian hairstylist group, has a website with much more information, but it is so neatly set up that you enjoy reading it.
Connect each page to another
The last thing you want is for visitors to read the information on one of your pages only to get to the bottom and not know where to go next. The bottom of your page needs at least one of two things; a call to action and/or a link to at least another related page. You are presumably using your website to sell to your customers. If the customer is interested to buy what you are offering on a particular page then make sure there is a call to action to grab the customer. Ideally, you can sell the product online and have the customer pay you immediately. Alternatively have a contact form that the customer can fill in so that you can get in touch as soon as possible.
If you cannot place a call to action for whatever reason, then at least improve your website by including a link to other pages of yours which are related. The link could, for example, be to a blog article mentioning the particular product on that page. The key is to give customers who want to know about an option to learn more. A great example of this method comes from a professional digital marketing company, SFCD.
Convert to a responsive website, it’s 2016 after all!
If you are using WordPress to design your website then simply search for responsive templates. Similarly, if you are using other websites or outsourcing website development to third parties, make sure that your website is responsive. A responsive website will automatically adapt to fit nicely in any sized screen. Nowadays a higher percentage of visitors use their phones or tablets to access websites than ever before. This means that your website must look great when viewed on a 42″ television monitor or a 7″ smartphone. Beoplay really shows you how it should be done, whilst also proving how a clean website is an attractive one. You need to improve your website in this way in order to win over the growing mobile community.
Improve your website content
Content is critical for any website’s success. Great content displayed correctly is what you should also aim to achieve. Great design will only keep your website visitors for some time, without great content they will leave. Use your analytics bounce rate to identify whether you are succeeding in engaging your visitors or whether they are quickly getting bored and leaving. The secret is not to write a lot, quality over quantity. Get to the point and communicate your message in as few words as possible. You can learn a lesson or two on content from the world’s most visited news portal, Yahoo ABC News.