Cards Against Humanity is a card game with an inspiring story that every entrepreneur should know about. Its creation was funded by a crowdfunding platform, Kickstarter. Within a couple of months, the owners raised almost 4 times as much cash as they asked for and the game quickly became the number one game sold on Amazon. Cards Against Humanity allows the players to be creative whilst also bringing out their darker humour side and it is a great game for anyone, especially entrepreneurs, to de-stress in this time of year. This is why:
1. Use your marketing skills to become the winner time and time again
To win at Cards Against Humanity you need to provide the best answer to the question. The best is up to interpretation by the person asking the question. Normally, however, it is the one that makes them laugh the hardest. Each person is different and to succeed you need to use a different style of answers to please each player asking the question. Whilst some might love the British style of dark humour, others would prefer a less sarcastic alternative. This is also true in marketing, where you need to make an impact, but be careful not to offend (or if you do offend do it in a way that encourages discussion!).
2. Cards Against Humanity is a great way to socialise with your colleagues.
During break time, instead of talking about the game last night, surprise your colleagues with a deck of Cards Against Humanity. Use this as an opportunity to socialise with your team and joke with them. Very often when team leaders focus too much on work and ignore the fact that their team is made up of human beings who also need to have fun. This game is an excellent option as it is not childish and unique so a great ice breaker. I would strongly recommend it when you have a new person joining the team who is shy to start a conversation.
3. Appreciate the simplicity and success of the game.
Cards Against Humanity are a prime example of a successful business idea where many people think, “Why didn’t I think of this?” when they see it. The cards are very simple and cheap to produce, the way the game is structured is simple; it only takes a normal adult 2 minutes to understand how it is played. The marketing is also very simple, using Kickstarter to launch the business and then using Amazon and word of mouth to keep the momentum going. They even offer the game for free and donated the profits of the latest expansion pack to charity. They do not invest heavily in marketing, instead of using Guerilla Marketing tactics. Cards Against Humanity is also a common staple on The Ellen Show.